Medical communications business evolves its brand to reflect worldwide operations
Leading medcomms and biotech/pharma specialist, The Prime Medical Group, is already a global operation, with offices in New York and San Francisco as well as the UK. With a growing head count and international client base, the business has chosen this moment to create a new name for itself too. As rebrands go it’s a case of evolution rather than revolution; one which accurately reflects their truly worldwide capability.
Say hello to Prime Global. Six full-service medical communications agencies and two specialist, high level consultancies supporting some of the biggest names in the pharmaceutical industry, and some of the most exciting and advanced new biotech firms.
The Prime Global rebrand project has been a ground-up reimagining of the business, taking into account structure and service just as much as vision, values and design aesthetic. The rebrand has one laser focus: to enable the Group’s agencies to forge new standards in medcomms through the services they provide to clients.
As founder, group chairman and CEO, Graeme Peterson, explains:
“Our starting point, the foundation of our business and our brand, is putting people first. This concept was already within the business, but it took a fantastic process of discovery and insight mining to really clarify and articulate this as our core truth”
With an ongoing recruitment campaign to add to a headcount that is already well over 100, the business clearly has plenty of momentum on its side. As Prime people like to say… “we believe in brilliant”. You can judge for yourself at their brand new site www.primeglobalpeople.com