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Darren Sobers

Well done to Darren for his recent promotion to Account Manager. Check out his interview to hear about his journey at Prime Global and even about his not-so-secret childhood dream of being a superhero!

Q. How have you progressed in your career at Prime Global, and have you always worked on the same team?

Working at Prime Global has been my first experience working in medcomms. When I started, I was part of Onyx but then branched out to support Paragon and then Core. At the start of 2020 I transitioned to Spark, which was a fantastic opportunity. Progression would not have been possible without the incredible mentorship, coaching and guidance I received from the leaders and senior members of each agency. The leaders here spell leadership “E-X-A-M-P-L-E” and demonstrate what it takes to move forward. They also openly share their knowledge, experiences and industry expertise to those who seek it. I progressed by becoming a student again, not in the academic sense, but of the environment to ensure I could learn what it took to create an impact.

Q. With your recent promotion, what will you most look forward to in your ‘new’ role as Account Manager?

Honestly, the added responsibility to support the team is what I look forward to most. I know it sounds crazy, but I feel my new responsibility is to guide the team’s efforts to ensure projects are delivered to a high quality, on time and on budget. From my perspective, the key to doing this is clarity – making sure everyone knows what they should be doing and when. Communicating a clear plan, budget, timelines and next steps is the driving factor to deliver a project successfully, so I’m looking forward to doing this a lot more. Clarity leads to action.

Q. What is it like to work in the London office and are most of your team based there?

London is an incredible city and the office here has a phenomenal vibe. Most of my team is based here, with a few team members dotted around the UK and some in New York. The London office has a unique energy to it, it is a large open-plan space which five of the seven agencies share. This mixture of personalities, specialties and expertise coupled with the freedom of an open office creates a professional and really fun place to work.

Q. What would you tell your 14-year-old self?

The best piece of advice I could give a younger version of myself would be to not take myself too seriously and not to worry too much about what people think. At work, one of the things that can differentiate you is what your personality can provide. Especially in client services, it is the chemistry with a client and your team that drives the success of the project. Taking yourself too seriously can hold you back from what you want to communicate, and instead being empathetic to others’ needs can really help.

Q. If you could have a superpower, what would it be and why?

You have no idea how many times I’ve been asked this question! I grew up on superhero comics and spent countless Saturdays watching Superman, Batman and the like. Waking up one day with special abilities has always been a not-so-secret fantasy of mine. I’d go for super-speed. Time is our most valuable resource and being able to do a lot in a short period of time can make all the difference. In my role it’s important to effectively manage my time to be as efficient as possible, and when deadlines are tight, turning projects round quickly to a high standard is key. So, it would definitely be super-speed!

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