Cora is a very energetic new starter for Prime Global, so it was great to pick her brains and get to know more about her career path. Cora has so much experience and knowledge in the industry, we are excited that she is part of our team to drive Onyx forward!
Q. How have you progressed in your career to get to where you are now?
I started off, as quite a few of us do, working in Pharma and Biotech R&D and discovered that I preferred the communication of data rather than the generation, so I moved over to healthcare communications. I began my career as an Account Executive and worked my way up to Client Service lead. I’ve always been really interested in scientific developments and innovation throughout my career, and it’s great to see how medical communications has developed. No two days are ever the same and there’s still a lot to get excited about!
Q. What are your top three reasons for joining Prime Global?
I was struck by the dynamic mix of Medical Communications, Digital and Creative experts at Prime Global – and how effectively it all comes together. I’ve seen such great ideas and energy from everyone, whether you have been here for a week or 10 years, there is a real spark and dynamism that is infectious! Prime Global also has inspirational leaders with very clear plans, vision and direction, and it’s exciting to be a part of that. Finally, the team spirit; everyone has been so supportive, particularly in these difficult times, and continues to work effectively and keep smiling!
Q. What spaces within Client Services are interesting to watch for the future?
I think it’s such an exciting time for our industry. I’ve been really excited to see how we support a true multichannel approach in which insights, science, communication, digital and creative all come together seamlessly and naturally. I think the role of medical communications and our habits will continue to change as a result of the past few months – how we work, interact with healthcare professionals, consume information and learn could look very different in the future. I’m also really interested in how we can best support our clients and further develop the art of strategic communication planning for the future.
Q. Describe your day-to-day role to those who may be interested for their own career?
In any one day, I am building relationships with new and diverse clients to really understanding their challenges and how our fantastic teams can best support them. I also work very closely with our teams to understand their strengths and career ambitions, helping define career paths and development plans to support our future leaders in medical communications! Alongside these day-to-day activities, I am also focussing on the short-, medium- and long-range planning for Onyx. Onyx is in an exciting position and 2020 is off to a roaring start with lots of potential, and every day is bringing new and exciting opportunities!
Q. If you were stuck on a desert island, what book would you bring and why?
I think it would have to be my Jamie Oliver cookbook. After our lockdown experience, I genuinely feel like I can fashion up a gourmet feast from a bit of seaweed, a pinecone and a sprinkling of sea salt
Q. If you were to have a dinner party, who would be your top three invites and why?
Margaret Atwood – loved hearing her at the testaments launch last year, and interested to hear what she makes of these very strange times! Phoebe Waller Bridge – everything she writes turns to gold and would love the inside scoop on Killing Eve and the next Bond (I bet she’s good fun after a few wines too). Also, probably Paul O’Grady – I’m currently obsessed with rehoming a dog and growing my furry brood post-lockdown, so could do with the intel!
Thank you for giving us an insight into your brain Cora!
If you’re interested in working for Prime Global, look at our available roles here: https://primeglobalpeople.com/join-us/