Insights center

The Prime Insights Center is a wealth of health information. Read to keep on top of the very latest technological and medical advances both within Prime and around the world.

News

Prime appoints Megan Pollack as VP, Prime Aventine

To drive payer access and evidence initiatives across the US

Prime appoints James Karcher as Global EVP, Medical Communications, AI and Digital Healthcare

With a key aim to accelerate the use of omnichannel into life sciences communications

Leading the Evolution: Reflections from MAPS US 2025

Amy Sturges (Client Services Director), Gaurav Kumar (SVP, Integrated Medical Communications) and Valerie Moss (Chief Scientific Officer)

Taking the hatchet to R-CHOP – considerations in DLBCL

Michelle Utton-Mishra
Group Director, Scientific Strategy - Prime

Prime 2024 year-end review and 2025 outlook for the pharmaceutical industry

What difference does Medical Affairs make? Exploring new ways of measuring impact

Transforming Pharma: Overcoming Obstacles to Accelerate Innovation

Prime Solutions Lab

Victoria Boswell Smith, EVP Innovation and Commercialisation shares why Prime Solutions Lab is needed and what it can offer

Valerie Moss to Co-Lead Session at ISMPP Academy on AI in Medical Communications

Prime is pleased to announce that Valerie Moss, our Chief Scientific Officer, will be attending the ISMPP Academy November 13-14 in Philadelphia.

Prime at ISPOR Europe 2024

Prime at ISPOR Europe 2024: Championing health economics and outcomes research for better global health

Our work

Integrated medical communications strategy

Integrated medical communications strategy: a new blueprint for audience engagement

DermaPro: Revolutionising PASI assessments in psoriasis

Integrated support for a small biotech

Whitepapers

From Theory to Transformation: Real-World Learnings in Measuring the Impact of Medical Affairs

Mikko Figura, Senior Director, Strategy Consulting

Contributors:
Harriet Whitehead, Account Director
Josh Abbott, Associate Client Services Director
Peter Harrison, Associate Scientific Director

Medical Affairs is under increasing pressure to demonstrate its value – not in terms of activity delivered, but in terms of difference made. This whitepaper shares case studies, global insights and actionable strategies that can drive meaningful transformation within your organization.

Download

Why Value Demonstration is Everyone’s Business

Sue O'Leary, EVP E&A, Valerie Moss, CSO,
Mikko Figura, Strategy Director

How can you communicate differentiated value in today’s competitive landscape? This blueprint offers strategies to identify high-potential assets and embed value thinking across the business.

Download

Maximizing impact of data disclosures: a guide for the publication professional

Prime Team

Looking to boost the real-world impact of your publications? This practical guide reveals how to integrate, collaborate, and apply omnichannel strategies that work in the field.

Download

Exploring Novel Ways to Measure the Impact of Medical Affairs

Mikko Figura
Senior Director, Integrated Communications Strategy

Is Medical Affairs measuring what truly matters? Our latest thought leadership paper explores powerful frameworks to move beyond process metrics and prove real-world impact.

Download

This week we’re shining a light on Anna, one of our Account Directors who leads strategic planning and client engagement across high-impact medical communication projects. Anna holds a degree in pharmaceutical business and began her career in pharma and medical device sales, which gave her firsthand insight into how scientific communication shapes clinical decision-making and patient care. Since transitioning into the medical communications space, Anna has focused on aligning our work with GPP 2022 and ISMPP standards, strengthening review processes, refining client communications, and optimizing delegation practices to enhance team efficiency and strategic bandwidth. Outside of work, you’ll find her spending time with her two daughters and family,which is her favorite way to recharge. You’ll often find her running through the local woods, salsa dancing, roller skating, or playing tennis. She’s also a big fan of winter sports, especially when there’s fresh snow ❄️⛷️

🎉 It’s official… Primefest has started! 🎉 Today, we embark on A Journey of Passion at Prime - a global celebration of what drives us: our people, our purpose, and the power of communication. From show-stopping performances and inspiring stories, to hands-on challenges and deep-dive learning sessions - it’s a day to learn, connect, innovate, and collaborate as one team. 📸 We’ll be posting live updates throughout the day, so stay tuned right here for all the highlights, moments of magic, and behind-the-scenes fun! Let the journey begin… 🚀

We’re now LIVE at our Breakout Learning Sessions! Brian Norman, our Chief Technology Officer is leading a brilliant session on the ever-relevant topic of AI. “Unsure how to start with AI? Keep it small and simple.” This session is all about demystifying AI and showing us how to uncover valuable, practical applications in our day-to-day work. A hot topic, made accessible and actionable. What a great opportunity for us all to learn, explore, and get curious.

We’re LIVE! We are in conversation with none other than Valerie Moss, Chief Scientific Officer at Prime. With over 20 years of experience at Prime, Val is a true embodiment of scientific excellence, the driving force behind the red thread of quality that runs through everything we do. Her impact reaches far beyond our walls, as she also serves as an At-Large Trustee on the ISMPP Board, championing best practice across the industry. It’s truly inspiring to hear about her incredible journey, unwavering passion, and the legacy she continues to shape. Stay tuned for more live updates throughout the day!

Primefest is BACK! After the amazing success of our global company-wide event in January, we’re thrilled to announce we are hosting Summer Primefest on Thursday 7th August! 🌞 This years theme is a Journey of Passion at Prime and we can’t wait to celebrate what makes our people, our work, and our mission of accelerating life-changing solutions so powerful. Here’s a sneak peek at what’s in store: 🎤 Headliner – Pitches of Prime: A show-stopping musical performance created and performed by our very own talented team. ✨ Breakthrough Act – Prime Speaker: One of our very own Prime colleagues shares their inspiring personal journey in medical communications. 💬 Panel Discussion – Fit for the Future: A dynamic conversation diving into how Pharma really works, cracking the code on client needs and strategic impact. 🎨 Festival Fusion Challenge: A fast-paced, fun group challenge full of innovation, storytelling, and collaboration. 🎧 Choose Your Track – Breakout Sessions: Tailored learning on topics that matter. We’re excited for another chance to come together, to learn, collaborate, innovate, and share our passion as one global team. Stay tuned for live updates throughout the day!

Informed investment decisions start with clear, consistent value communication. But how do you ensure every team, from R&D to Commercial, is aligned on what value truly means for your asset? Our new whitepaper provides a blueprint for embedding value thinking across your portfolio, with actionable insights for Medical, Market Access, and Commercial leaders. Download it now!

Behind every successful evidence-led strategy at Prime is a team of experts with deep, diverse experience, spanning health economics, medical writing, science, strategy, and digital innovation. Our teams work together to transform real-world evidence into actionable insights and measurable outcomes. From evidence generation to communication, we ensure every decision is rooted in rigor and relevance. Because strong RWE needs more than data. It needs the right people to make it meaningful.

Ready to transform healthcare together?

Whether you're looking to collaborate with a leader in life sciences or join a team that's shaping the future of healthcare communication,
Prime is where innovation meets impact.

Discover what the future of healthcare could look like.

Get in touch