Insights center

The Prime Insights Center is a wealth of health information. Read to keep on top of the very latest technological and medical advances both within Prime and around the world.

News



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Taking the hatchet to R-CHOP – considerations in DLBCL

Michelle Utton-Mishra
Group Director, Scientific Strategy - Prime

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Prime 2024 year-end review and 2025 outlook for the pharmaceutical industry

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What difference does Medical Affairs make? Exploring new ways of measuring impact


Our work



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Integrated medical communications strategy

Integrated medical communications strategy: a new blueprint for audience engagement

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DermaPro: Revolutionising PASI assessments in psoriasis

DermaPro: Revolutionising PASI assessments in psoriasis

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Integrated support for a small biotech

Integrated support for a small biotech


Whitepapers



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Exploring Novel Ways to Measure the Impact of Medical Affairs

Mikko Figura
Senior Director, Integrated Communications Strategy

Is Medical Affairs measuring what truly matters? Our latest thought leadership paper explores powerful frameworks to move beyond process metrics and prove real-world impact.


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Exploring Novel Ways to Measure the Impact of Medical Affairs

Our latest thought leadership paper explores innovative frameworks—Theory of Change (ToC) and Contribution Analysis (CA)—that help teams move beyond traditional process metrics to demonstrating real-world outcomes. These approaches, widely used in other industries, offer Medical Affairs teams a structured, credible way to showcase their value. Download now to explore how these methodologies can transform impact measurement in Medical Affairs!

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