Prime appoints David Hogben as SVP, Omnichannel Strategy & Delivery to shape how we design, deliver, and grow our omnichannel offerings across medical affairs and scientific communications
Building a truly scalable, insight‑led, omnichannel capability is central to where we are taking Prime and David’s appointment is pivotal to embedding that vision across our business.
Based in the US, David joins us with deep global experience in omnichannel strategy, digital transformation, and data‑enabled medical communications — having led major transformation programs, enterprise frameworks, and award‑winning digital initiatives across North America and global markets.
David will add a critical new dimension to our differentiated omnichannel capability — focusing specifically on helping our scientific and medical communications teams translate strategy into delivery. He will play a key role in embedding our unique omnichannel blueprint into day‑to‑day operations, strengthening execution across accounts, and ensuring our teams deliver omnichannel excellence end‑to‑end.
Reflecting on his new role at Prime, David said “I’m excited to join Prime at such an important time in the industry. Omnichannel isn’t a future ambition anymore, it’s a real and present opportunity . I’m looking forward to working with the team to design experiences that are more connected, deliver even greater value for our client partners and drive sustainable growth through smarter more integrated engagement.”
Graeme Peterson, Chair and Group CEO, shared of this new appointment; “David’s ability to connect strategic ambition with operational rigor is exactly what we need to scale standardized offerings, build automation and AI‑enabled workflows, strengthen our measurement and quality frameworks, and elevate our market presence.
Under his leadership, I am confident we will accelerate our omnichannel excellence globally and continue to differentiate Prime in ways that support both our clients and our long‑term growth.”
We’re excited to have him on board and look forward to the impact he’ll make across the business.
Welcome to Prime, David!
