Prime appoints James Karcher as Global EVP, Medical Communications, AI and Digital Healthcare with a key aim to accelerate the use of omnichannel into life sciences communications
Based in the US, James brings over 25 years’ experience leading teams and programs of work in medical communications across the pharma, biotech, and medical device sectors. He has established strategic partnerships across teams in medical affairs, commercial, evidence and access, experiential, and digital. As the industry rapidly embraces digital and AI innovation, James has been at the forefront, championing omnichannel strategies, digital drug launches, and advanced analytics to deliver solutions with impact.
Reflecting on his new role at Prime, James said “I am thrilled to be joining Graeme and the brilliant team at Prime at arguably the most critical time in the history of our industry. Together we will build on the agency’s strong values and success while innovating and embracing new technology to establish new levels of effectiveness and efficiency and ultimately create deeper personalized connections with healthcare professionals, patients, and wider stakeholders like never before. It’s an amazing time to be working in medical communications, and I’m proud to be standing with Prime as we navigate the evolving landscape.”
Graeme Peterson, Chair and Group CEO, shared of this new appointment; “What makes James uniquely suited for this role is his broad industry experience and entrepreneurial spirit. He has not only managed global communications, publications, and scientific strategy through times of change, but has also integrated digital tools, data and analytics, and AI to elevate impact.”
As we enter a new phase, one defined by AI, omnichannel engagement, and evolving regulatory and scientific landscapes, James will oversee our Medical Communications unit and further integrate technology with our robust digital team, to actualize our vision and lead Prime in pushing the boundaries of what we, our pharma clients, and the wider industry can achieve together.
Welcome to Prime James!
