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People living with HIV: 40 years of patient activism

This World AIDS Day, Emma Sutcliffe, SVP Patient Insights and Solutions, takes a look at how far we’ve come and how far we’ve yet to go. Patient activism is a key factor in this progression; Emma discusses her experiences over a near-three-decade career in medical communications and working with patient organisations and how central the patient really is.

 

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Prime GlobalPeople living with HIV: 40 years of patient activism
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How can we make lung cancer trials more patient-centric?

In recognition of Lung Cancer Awareness Month, Olivia Kersey, Patient Engagement Strategist, illustrates current opportunities for the pharmaceutical industry to better meet lung cancer patients’ needs across clinical trials and beyond.

 

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Prime GlobalHow can we make lung cancer trials more patient-centric?
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Your guide to patient authorship

Patient involvement in clinical trial design has evolved to provide opportunity for patients to be involved in medical publications. This evolution has allowed medical publications to gain invaluable patient perspectives on clinical research, by involving patients as authors in the development of plain language summaries and other, more traditional types of research publications1.

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Prime GlobalYour guide to patient authorship
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An interview with Kirsty Anderson, Digital Project Lead

Kirsty Anderson, Digital Project Lead, took the time to discuss all things digital with us! In this interview, she shares insight into her role, the challenges and opportunities of a digital project, and her views on the future of digital.

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Prime GlobalAn interview with Kirsty Anderson, Digital Project Lead
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Key Themes from ISMPP West 2021

We were glad to attend the ISMPP West 2021 Meeting on October 21–22, the first in-person meeting in almost two years! The meeting focused on opportunities for connectivity, transparency, and inclusivity, and Jenny Blackham, VP Client Partnerships, gave us first-hand insight! Read below to learn more about the key themes at the conference.

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Prime GlobalKey Themes from ISMPP West 2021
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Dealing with Problematic Comments on Clinical Study Facebook Ads

Because so many people see Facebook ads, you can expect at least a few negative or other problematic comments. Even though you do not author such comments, viewers will associate them with your study. Ross Jackson, VP Patient Recruitment Services, discusses how to handle such comments.
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Prime GlobalDealing with Problematic Comments on Clinical Study Facebook Ads
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An interview with Farai Muldoon and Kiran Nandra for Breast Cancer Awareness Month

To mark Breast Cancer Awareness Month, we picked the brains of two of our experts! Farai Muldoon, Client Services Director, and Kiran Nandra, Scientific Team Lead, draw on their experience to give insight into how medical communications plays a role in breast cancer.

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Prime GlobalAn interview with Farai Muldoon and Kiran Nandra for Breast Cancer Awareness Month
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Patient Recruitment For Clinical Trials Using Facebook Advertising

Is Facebook the most effective means of reaching a wide audience when it comes to patient recruitment strategy? Ross Jackson, VP Patient Recruitment Services, shares his thoughts with The Huxley Morton podcast in a new video. He is, literally, the man who wrote the book on patient recruitment for clinical trials using Facebook ads! Listen to the podcast below.

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Prime GlobalPatient Recruitment For Clinical Trials Using Facebook Advertising
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Patient Engagement – An Adjuvant Therapy With Demonstrable ROI

Emma Sutcliffe, SVP,  Patient Insight and Solutions gives an overview of patient engagement, benefits of investing in patient engagement programmes and why elevating patient engagement should be an essential business spend for patient safety, support and societal gain.

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Prime GlobalPatient Engagement – An Adjuvant Therapy With Demonstrable ROI
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The Digital Payer: Fact or Fiction?

Our experts, Sue O’Leary, Senior Vice President Prime Access, Jenny Blackham, Vice President Client Partnerships and Head of Digital Solutions Michelle Collins recently led a webinar with the team at NetworkPharma and MedComms Networking. Discussing ‘the digital payer – fact or fiction?’ the webinar was a brilliant platform to discuss perspectives and share ideas about about evolving payer communications in the changing digital landscape.

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Prime GlobalThe Digital Payer: Fact or Fiction?
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Health literacy in action

The World Health Organisation defines health literacy as ‘the personal characteristics and social resources needed for individuals and communities to access, understand, appraise and use information and services to make decisions about health.’1 Where levels of health literacy are high, people are able to play an active role in improving and maintaining their own health, engage successfully with community action for health, and push governments to meet their responsibilities in addressing health and health equity.2

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Prime GlobalHealth literacy in action
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Patient Engagement Day 2021: the highlights!

On Wednesday 1st September 2021, we launched the first-ever annual Patient Engagement Day – and what a day it was! Olivia Kersey, Patient Strategist, takes a look at some of the highlights.

Starting as a spontaneous brainwave from Emma Sutcliffe, our SVP, Patient Insights and Solutions, Patient Engagement Day 2021 involved a webinar with top industry thought leaders, video collaboration with three of our Patient Partners, a Twitter campaign, case study sharing, and the development of a toolkit to help other organisations to get involved. And that was just for the launch!

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Prime GlobalPatient Engagement Day 2021: the highlights!
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What next for Plain Language Summaries?

Plain language summaries, or PLS, are a concept that has indelibly changed our world of medical publications, likely forever. And yet, we still seem a world away from having PLS integrated fully and consistently into publications practices. In fact, it has taken several years of head-scratching to even align on a definition for PLS for publications, versus patient lay summaries of clinical trials, layperson summaries, and so on.

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Prime GlobalWhat next for Plain Language Summaries?
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Amplifying the Patient Voice in Healthcare Webinar

View the on-demand recording of our Patient Engagement Day webinar on ‘Amplifying the Patient Voice in Healthcare’. Emma Sutcliffe and panellists, Shona Davies and Laura McKeaveney discuss what it really takes to amplify the patient voice in healthcare.

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Prime GlobalAmplifying the Patient Voice in Healthcare Webinar
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The WHO Global Patient Safety Action Plan 2021-2030: Implications for Patient Engagement in Pharma

The WHO Global Patient Safety Action Plan 2021-2030 is a key document that outlines the changes and aspirations that the WHO has for the next decade around protection and wellbeing of patients. The plan, produced on 3 August 2021, aims to educate various stakeholders (NHS, HCPs, pharma and patient groups) about current issues surrounding patient safety and outline their proposed solutions1. The main goal over the next 10 years is a ‘zero harm philosophy’1. This means that although it’s impossible to totally wipe out errors in patient safety, the goal is to work towards being as close to zero harm as possible. But why are we telling you about it now? Because it’s World Patient Safety Day!

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Prime GlobalThe WHO Global Patient Safety Action Plan 2021-2030: Implications for Patient Engagement in Pharma
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Overcoming the challenges of gene therapy

Once considered science fiction, a number of different gene therapy approaches are now being adopted in clinical practice to target a range of diseases. Our Prime Omics team discuss ‘overcoming the challenges of gene therapy’ in their whitepaper. Read the full piece below.
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Prime GlobalOvercoming the challenges of gene therapy
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First Patient Engagement Day a resounding success!

We’re delighted with the success of our first annual Patient Engagement Day, held on 1 September 2021. The day was a real opportunity for partners in the patient engagement space to join conversations, support best practices and drive new ideas and innovation that help to bridge that gap between pharma and patients.
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Prime GlobalFirst Patient Engagement Day a resounding success!
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Re-imagining congresses: how far have we come?

Pre 2019, physical medical conferences and exhibitions were an established, entrenched habit of our industry. This single point of focus was the axis of our traditional annual engagement model until COVID-19 hit our shores in early 2020. Michelle Collins, Head of Digital Solutions, discusses.
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Prime GlobalRe-imagining congresses: how far have we come?
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An interview with Tris Miles, Global Studio Director at Prime Global

Find out all about the Studio at Prime Global in this interview with Tris Miles, our Global Studio Director! Tris reveals his career experiences and gives us insight into the central hub of delivery and creativity of our communications.

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Prime GlobalAn interview with Tris Miles, Global Studio Director at Prime Global
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Be Digital Smart

With the COVID-19 pandemic accelerating the adoption of new technology,  it’s a good time to consider the changes we’ve seen in MedComms over the last few years, ponder those that may be to come, and take stock of where we are right now. As communications trends and practicalities continue to ebb and flow, are the nuts and bolts of communication strategies still the same? Or do we need to consider more aggressive changes to the way we reach out to our HCP partners on behalf of our clients? read more >>

Prime GlobalBe Digital Smart
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An interview with Lisa Bratt and Alvi Hossain, Recruitment Team at Prime Global

Our recruitment team, Lisa and Alvi, reveal everything you need to know about applying for a role at Prime Global, what they look for in a candidate, and all the opportunities for growth. Check out the full interview below.

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Prime GlobalAn interview with Lisa Bratt and Alvi Hossain, Recruitment Team at Prime Global